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12 award winning ads to understand campaign planning
Dear Sophie - Google Cornetto Cupidity - Kismet Diner DOve real beauty Sketches The Crazy ones - Apple P&G Like a Girl The man your man...

Abhik Choudhury
Jun 5, 20201 min read


4 tips to not be H&M online if you are B&O offline (or, The 4 rules of luxury branding in 2021)
Luxury thrives in being elusive as much as digital media flourishes in its accessibility. In 2022, plan every nuance.

Abhik Choudhury
Jan 2, 20204 min read


Bubble maketh Bubble: In the world of unicorns, be a horse
Crunchbase data promises $1.6 trillion valuation for the 452 unicorns produced just in the last 5 years.

Abhik Choudhury
Dec 8, 20195 min read
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