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The Democratisation Of Professional Content Ft. AI


In the ever-unfolding saga of technological advancement, the Pandora's Box has been flung open, unleashing a tidal wave of possibilities. And now there's no going back.

While the prospect of sentient AI may still be a few decades away, it is evident that the incoming Alpha generation will bear witness to a world where they WILL become robocops we now see in Cameron movies, adorned with 3D printed limbs and artificially enhanced neurons. Leveling the playing field in more ways than one. For now the imminent rise of AI promises to permeate all creative industries as early as 2025, bringing with it a host of transformative changes.


Yet, amidst this technological upheaval, a pressing question looms large: will there be room for human evolution? The answer is unequivocal—yes, there will be. Let me illustrate this assertion with a compelling example. The distinction lies in the roles played by artificial intelligence and human intelligence. AI adeptly identifies behavioral patterns, while its human counterpart deftly delves into the intricate realms of emotional patterns. Together, they construct a comprehensive understanding of any given situation. Picture AI predicting with astounding accuracy that an individual, let's call them X, yearns to embark on a summer vacation to a particular island. While AI's predictive prowess is undeniably impressive, it is the human component that plunges into the depths of emotive empathy behind X's decision. Let's take this tourism example forward. AI's lightning-fast grasp of vast databases of information enables it to craft brilliant, eye-catching tourism advertisements, drawing on a wealth of historical material in mere nanoseconds. However, it is the human touch that will eventually breathe relatable life into these ads, adorning them with relevance tailored to the times and enriched by a deep understanding of modern cultural nuances and genuine human intentions.


As AI evolves into a veritable 2.0 brain, mastering the art of "Every what," it will invariably lack the profound emotional insight of the human heart—a raw 1.0 "Every why" that characterizes the essence of homo sapiens. This symbiotic relationship between human and artificial intelligence is poised to define our future—a partnership where AI serves as the adept mind while humans continue to be the creative heart.


In this dance of innovation and emotion, AI becomes a partner in our pursuit of progress, but the true essence of humanity, with its boundless capacity for depth and passion, will stand undiminished.


The answer to the question of whether humans will find space to evolve is not a mere affirmation; it is an invitation to embrace the untold possibilities that lie ahead.

Artificial Intelligence (AI) has already found its niche in the world of analytics. However, the tides are swiftly turning, as AI ventures beyond mere data analysis to delve into the realms of creativity, producing everything from thought-provoking articles to soul-stirring songs and captivating books. Astonishingly, AI is even breaking into the realm of filmmaking, often leaving human minds racing to catch up with its inventive capabilities. As this phenomenon gains momentum, it is only natural to ponder why AI is poised to become the darling of content's cross-industry mass appeal.


Content Personalization

Picture this: you feed the AI with the opening segments of your most beloved TV shows, books, or movie series, and then summon Generative Adversarial Networks (GAN) to study the intricate layers, encompassing character depth, tonal nuances, and even diverse locations, with the sole objective of taking the story forward. The result is truly awe-inspiring - an ongoing, immersive adventure (yes even the 'Lord of the Rings' saga), tailored to your weekly delight, meticulously crafted from inception to production, and brought to your screen in almost real-time. The AI technology to achieve this feat already exists, akin to the shift from handmade paintings to digital prints on dresses. Soon, the audience will be so enraptured by the seamless storytelling that they may scarcely discern the difference between AI-generated and manually crafted content - a testament to the inexorable circle of life.


Beyond Big Budgets

The allure lies in the fact that AI-generated content can be produced at an astounding one-tenth of the expense required by traditional methods. With its lightning-fast pace and virtually negligible resource demands, AI empowers small startups and innovative marketers to traverse the creative landscape on equal footing. Gone are the days of grappling with insurmountable production costs, for AI clears the path for inventive strategies and expansive audience reach, all within the confines of a modest budget. Even in the macro sense, how many manual cars will be on the road in 2040 when humans would have perfected cars run and trained on ML with almost zero accidents?


Quality Democratisation

Gone are the days when high-quality productions were the exclusive domain of those with access to top-notch cameras and film school expertise. Now, even a precocious 17-year-old hailing from a remote village, devoid of any formal film education, can effortlessly create documentaries that rival Cannes-winning masterpieces. The process is remarkably simple - just present the machine with the desired frames and style, and watch as it flawlessly emulates the lens, leaving spectators spellbound. A compelling aspect of AI-generated content is its unwavering adherence to predefined rules and patterns, ensuring a consistent level of quality that evades human error and fluctuations. The risk of inconsistency in manual content creation is virtually eliminated, as AI confidently takes the reins, reminiscent of how self-driving cars, honed through Machine Learning, will one day dominate the roads, reducing reliance on manual vehicles.


As the boundaries blur between science and art, AI's triumphant rise marks a turning point in the creative landscape. Only time will tell how many scientists become artists and how many artists become scientists.



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