"IN MY ASSOCIATION WITH ABHIK OVER THE LAST HALF A DECADE, HE HAS PROVEN TO BE A CREDIBLE SOUNDING BOARD FOR OUR DIVERSIFIED MOUNTAINEERING PROJECTS & FILM FESTIVAL AND WE HAVE COME TO RELY ON HIM FOR HIS ABILITY TO PRESENT A SUCCINCT ANALYSIS AND PRACTICAL SOLUTIONS TO ISSUES."

WING COMMANDER SUDHIR KUTTY / HON SECRETARY / INDIAN MOUNTAINEERING FOUNDATION

"ONE THING I CAN SAFELY SAY ABOUT ABHIK, IS HIS VERSATILE WISDOM CAN ELEVATE YOU FROM THE TRICKIEST CRISIS, ALMOST ASSUREDLY."

NURUSHAMA HANAN / SENIOR ASSISTANT DIRECTOR / MALAYSIA TOURISM

"ABHIK HAS AN INESCAPABLE KNACK TO REFLECT HIS PENCHANT FOR FINESSE AND FINE DETAILS, IN THE PROJECTS HE HEADS. HIS RESEARCHED METHODS ARE INSIGHTFUL AND CAPTIVATING IN EQUAL MEASURES."

VISHNUPRIYA / ADMINISTRATION INDIA / WORLD HEALTH ORGANIZATION (WHO)

"I FIRST MET ABHIK AT THE PRESS CONFERENCE TEAM OF THE COMMONWEALTH GAMES, AND SINCE HAVE SEEN HIM GROW FROM AN ADVERTISING COPYWRITER TO FOUNDER OF ONE OF THE FINEST BOUTIQUE STRATEGY AGENCY IN INDIA. AT TWENTY NINE, HE HAD STARTED TO TEACH AT INDIA'S BEST ADVERTISING SCHOOL AND I OFTEN TELL HIM, HIS BIGGEST STRENGTH IS GIVING 500% TO EVERYTHING HE TOUCHES. HE HAS BECOME A FRIEND WHOSE ADVICE I KNOW I WILL ALWAYS LOOK UP TO."

PRIYANKA SETHI / COMMUNICATION HEAD INDIA / U.S.-INDIA BUSINESS COUNCIL

Anchor 1

May you
become a verb
in your category.

Abhik Choudhury

Chief strategist & founder, Salt and Paper Consulting. He is also a visiting professor of Marketing Research & Campaign Planning at the Indian Institute of Mass Communication, New Delhi and takes guest lectures at colleges like Washington and Lee University, US. He's a columnist and contributor to Adweek, Entrepreneur US, Adage, Quartz, BusinessInsider, Yahoo Finance, The Indian Express, ET Brand Equity, Fortune and Forbes India, and conducts training on CSR, crisis communications & business strategy for institutions like FICCI (Federation of Indian Chambers of Commerce & Industry) the apex business organization in India, PRIDE (Parliamentary Research and Training Institute for Democracies) the official training institute of Parliament of India & NTPC (National Thermal Power Corporation Limited). Abhik is a judge of the business category in The Global Undergraduate Awards, Dublin, founded by Michael D. Higgins, President of Ireland.

He has cross category experience of over 75 brands like Coca Cola, Malaysia Tourism, IMF, Commonwealth Games, Hitachi, Apple, DLF & Zee while having launched World's first licensed Bollywood apparel brand - BollyWoo.ooo and India's official adventure film festival - Nat Geo & Nikon IMF Mountain Film Festival. He is also a multilingual lyricist featured on Rolling Stone India.